Pakistan’s real estate sector has never been short on participants. Developers, brokers, middlemen, consultants, there has always been competition for attention and investor trust. Very few have a vision. Fewer still have built something that survives market cycles, economic downturns, and the kind of political noise Pakistan’s business environment delivers almost every year.
Khursheed Ahmed Abbasi is one of those few.
As the Founder and CEO of Kashmir Marketing Pvt. Ltd., he prioritized credibility and partnerships over fast market wins. He entered with a clear plan in 2009, at a time when property markets were still shaking off the effects of a global financial crisis, and built an enterprise that now operates across Pakistan, Dubai, the UK, and Malaysia. That is not luck. That is fifteen years of calculated, compounding effort.
Starting a Company in One of Real Estate’s Toughest Periods
The global financial crisis had shaken property markets worldwide. Investor confidence was low. Most people were retreating. Khursheed Ahmed Abbasi launched Kashmir Marketing Pvt. Ltd.
The objective from day one was specific: advance residential and commercial properties across Pakistan while introducing modern market trends into how properties are sold, marketed, and consulted on. This was never a small brokerage operation chasing commissions. The goal was to build a consultancy and marketing enterprise that serious developers could actually trust.
That trust was earned one transaction at a time, one relationship at a time, one project at a time. Kashmir Marketing Pvt. Ltd. gradually became the go-to destination for developers wanting to reach credible investors, and for investors wanting access to lucrative Pakistani projects. Esteemed developers from across the country now align with Khursheed Ahmed Abbasi’s outlook because his track record does the talking before any pitch is made.
The Professional Network Behind Kashmir Marketing’s Growth
What separates a real estate broker from a real estate leader? The ability to shape industry conversations rather than just follow them.
Khursheed Ahmed Abbasi holds roles that keep him involved in policy, business, and investment discussions shaping market direction.
- Founder and CEO of Kashmir Marketing Pvt. Ltd.
- President of the Federation of Real Estate and Realtors Azad Kashmir
- Member of the Dubai Chamber Global Business Forum
- Member of the Islamabad Chamber of Commerce and Industry
- Executive Member of the Chamber of Commerce and Industry Muzaffarabad AJK
- Member of CEO Club Pakistan
These are not honorary titles displayed on a profile page. Each role reflects active participation in ecosystems that determine how real estate investment flows across Pakistan and beyond. As President of the Federation of Real Estate and Realtors Azad Kashmir, he represents a regional body’s collective interests at the policy level. His presence in the Dubai Chamber Global Business Forum connects Kashmir Marketing Pvt. Ltd. to international investor networks most Pakistani real estate companies never access.
The practical result of this institutional presence is visible in what the company has executed: international expos, cross-border investor outreach, and a global campaign now running across four continents.
Awards That Span Four Provincial Governments
One award from one government body is a courtesy. Ten formal awards from national, provincial, regional, and international institutions across seven years is a pattern worth paying attention to.
Khursheed Ahmed Abbasi and Kashmir Marketing Pvt. Ltd. have received:
- Best Real Estate Company Award by the President of AJK (2018)
- Real Estate Personality Award by the Prime Minister of AJK (2018)
- Best Marketing Agency Award by AJK-CCI (2018)
- Premier Real Estate Company Award by the Prime Minister of AJK (2019)
- Real Estate Consultancy of the Year Award by RCCI (2019)
- Real Estate Marketing Excellence Award by the President of Pakistan (2022)
- Best Innovative Realtors Award by the Governor of Sindh (2023)
- Rising Star Real Estate Award by the Governor of Punjab (2024)
- PropTech Realtors Award by Dubai Holdings (2024)
- Fastest-Growing Real Estate Company Award by the Governor of KPK (2025)
The 2025 recognition from the Governor of KPK is worth a pause. A company founded in 2009 still receiving a fastest-growing award in 2025 is not coasting on its history. It is actively scaling. The geographic spread of these awards: AJK, Sindh, Punjab, KPK, Dubai, and the national level, confirms that Kashmir Marketing Pvt. Ltd. did not grow in one corner of the market. It grew across the entire sector.
Real Estate’s Impact on Jobs, Industry, and Growth
Ask Khursheed Ahmed Abbasi about real estate and the conversation will reach the broader economy within minutes. That is deliberate. His understanding of the sector operates at a systemic level.
Real estate in Pakistan contributes over 2% to national GDP and serves as a direct catalyst for more than 40 ancillary industries including steel, cement, timber, glass, paint, electrical goods, plumbing, logistics, and finance. Close to 8% of Pakistan’s national labor force is employed within the construction and real estate supply chain.
When the sector grows, manufacturing and allied industries grow with it. When it dips, the consequences spread through every linked supply chain nationwide.
Kashmir Marketing Pvt. Ltd. has positioned itself at the center of this dynamic. Under Khursheed Ahmed Abbasi’s leadership, the company connects investor capital with high-utility assets that trigger downstream economic activity. His framing of real estate as the “mother industry” driving over 70 allied sectors is not a marketing line. It is the operating philosophy behind how Kashmir Marketing Pvt. Ltd. has built every developer partnership, investor relationship, and campaign to date.
The Campaign Connecting Overseas Pakistanis to Real Estate
“Invest in Pakistan’s Real Estate to Build Your Country’s Economy”
Pakistan recorded $38.3 billion in remittances in FY25, a 26.6% surge over the previous year. The figure is significant. The challenge has always been where that money actually goes: household expenses, consumption, and informal savings. Very little of it flows into productive, wealth-creating assets that appreciate over time.
That is the gap this campaign was built to close.
The Government of Pakistan, under PM Shahbaz Sharif, has launched a tax-friendly real estate investment initiative targeting overseas Pakistanis. NICOP and POC cardholders can now access exemptions on property transaction taxes and withholding taxes under Sections 236C and 236K. The package also includes easier foreign fund repatriation, escrow-based payment protection, and expanded access to regulated investment channels including REITs.
Kashmir Marketing Pvt. Ltd. has moved into this space with a fully structured campaign. Khursheed Ahmed Abbasi has been direct about what this initiative represents:
“The Invest in Pakistan initiative is more than a commercial venture. It is a patriotic movement designed to move beyond simple remittances and toward the creation of lasting national wealth. By channeling global capital into secure, transparent assets, we are not just building homes. We are fueling industrial growth, creating sustainable jobs, and strengthening the structural backbone of our country for future generations. This is not a campaign. This is a beyond-business cause.”
Overseas Pakistanis Showing Strong Interest
The campaign has been soft-launched and the early response from the overseas community has been strong. The majority of those expressing serious interest are business owners, company executives, and professionals already connected to the real estate sector, the demographic that converts interest into investment decisions.
Kashmir Marketing Pvt. Ltd. has onboarded major real estate developers, appointed ambassadors across countries including the UAE, and is preparing for a formal launch event in Islamabad. The event will be presided over by government representatives and attended by investor groups from the Middle East, members of the Chamber of Commerce, government officials, and Pakistan’s broader business community.
The campaign currently spans the Americas, the United Kingdom, the Middle East, Malaysia, and Pakistan’s domestic market. Ambassadors and coordinators are active in every major Pakistani diaspora corridor.
The Bigger Picture Behind Real Estate Growth
Channeling foreign capital into documented, transparent real estate transactions expands Pakistan’s tax base. It stabilizes the Rupee by attracting long-term foreign direct investment. It revitalizes the construction supply chain, directly increasing revenue across cement, steel, and allied manufacturing sectors.
This directly aligns with the Special Investment Facilitation Council (SIFC) goals to formalize Pakistan’s economy. Kashmir Marketing Pvt. Ltd. is the private sector engine moving this initiative from policy into execution, with Khursheed Ahmed Abbasi playing a key role in execution.
Explore Verified Real Estate Opportunities With Us
Most businesses launched in Pakistan’s real estate sector during difficult economic conditions do not survive a decade. Very few scale internationally. Kashmir Marketing Pvt. Ltd. has done both, and is now running a campaign with global reach, government backing, and an investor community across four continents.
The “Invest in Pakistan” campaign is the natural outcome of everything Khursheed Ahmed Abbasi has built since 2009. The overseas clientele, the international offices, the developer relationships, the institutional memberships, the diaspora network, all of it is now pointed at one goal: directing real, productive capital into Pakistan’s real estate sector.
For overseas Pakistanis looking to put their money into something that grows in value and contributes to the country’s structural foundation, the infrastructure is in place. Kashmir Marketing Pvt. Ltd. has built it. The government has opened the policy window.
Fifteen years of groundwork. One very live campaign.
To explore investment opportunities or collaborate with the campaign, visit www.kashmirmarketing.com or write to contact@kashmirmarketing.com.
